If you run a business, you may have been told that blogging might be a good way to promote it. This course is for you if you already have a business blog, but want to make it better, or if you’re thinking of promoting your business with a blog but you don’t really know where to start.
We start with an introduction explaining what a blog can do for you and your business, then we explain how to get the blog set up, what format to use (text, images, audio, video etc), what exactly to write about, and then how to promote your blog using SEO, social media and email marketing methods.
I bought a business, Motivating Mum, from a friend in 2010, as she emigrated to Australia. “Just blog every week, and share it on Twitter and Facebook. That’s all you have to do!”
I had no idea how to do any of that, so I taught myself everything I needed to know as I went along, and it honestly changed my life.
Now I support and help others with blogging and social media, and maintain a small blog at Mum’s the Boss, to help me stay on top of the latest trends. It’s creative, educational and fun!